ACORDA THERAPEUTICS
Pharma/Biotech
THE MANY FACES OF OFF
Symposium & Interactive Exhibit
Three Target Audience Types:
PWPs, Cartakers, HCPs
Two Cross-Functional Core Strategies
1. Recognize OFF periods and their impact on daily living (establish a common vocabulary).
2. Establish Acorda as a valued partner in PD (Build relationships, connect with opinion leaders, advocacy and disease educators, engage with HCPs – provide awareness/material)
More than 33%
of the conference attendees visited the booth
More than 50%
of booth visitors watched videos and played the game, providing valuable insights and data.
Fully Immersive Experience Including:
Personalized Badge Scanners ensuring all attendees have RFID badges and are recognized for personalized messaging on monitors.
Motion-activated video screens engaging attendees with survey questions and personal stories.
A 4-person Interactive Game challenging participants’ knowledge of PD.
Real-Time Infographics displaying in real-time data on video screens outside of booths creating interest and transparency.
Created in less than 3 months, ideation to completion.
NATIONAL SALES MTG
2016
Clinical Trial Work
CVT – 301
Acorda 20 Year Anniversary
Role: Art Director
