Select Page

ACORDA THERAPEUTICS

Pharma/Biotech

THE MANY FACES OF OFF

Symposium & Interactive Exhibit

Three Target Audience Types:
PWPs, Cartakers, HCPs

Two Cross-Functional Core Strategies
1. Recognize OFF periods and their impact on daily living (establish a common vocabulary).

2. Establish Acorda as a valued partner in PD (Build relationships, connect with opinion leaders, advocacy and disease educators, engage with HCPs Рprovide awareness/material)

More than 33%
of the conference attendees visited the booth

More than 50%
of booth visitors watched videos and played the game, providing valuable insights and data.

Fully Immersive Experience Including:

Personalized Badge Scanners ensuring all attendees have RFID badges and are recognized for personalized messaging on monitors.

Motion-activated video screens engaging attendees with survey questions and personal stories.

A 4-person Interactive Game challenging participants’ knowledge of PD.

Real-Time Infographics displaying in real-time data on video screens outside of booths creating interest and transparency.

Created in less than 3 months, ideation to completion.

NATIONAL SALES MTG

2016

Clinical Trial Work

CVT – 301

Acorda 20 Year Anniversary

Role: Art Director