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ACORDA

Pharma/Biotech

INTERACTIVE EXHIBIT

The Many Faces of OFF was a campaign we created to represent the disease state of the now-marketed drug Inbrija. Developed to bridge the “OFF” periods that Parkinson’t patients experience, we needed an a space that could convey the devastating effects the disease has on them. And since Parkinson’s manifests itself differently in each person what better way than to have each person explain it in their own words.  

Video “portraits’ were equipped with RFID chips that allowed us to personally welcome each participant. Atendees were asked questions, they participated in a 4-player interactive games. All data was collected and deployed as infographics on extermally facing monitors.

All created in less than 3 months time, start to finish.

National Sales Meeting

The Many Faces of OFF was a campaign we created to represent the disease state of the now-marketed drug Inbrija. Developed to bridge the “OFF” periods that Parkinson’t patients experience, we needed an a space that could convey the devastating effects the disease has on them. And since Parkinson’s manifests itself differently in each person what better way than to have each person explain it in their own words.  

Video “portraits’ were equipped with RFID chips that allowed us to personally welcome each participant. Atendees were asked questions, they participated in a 4-player interactive games. All data was collected and deployed as infographics on extermally facing monitors.

All created in less than 3 months time, start to finish.

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